Uber

Mobility & Sport
Illuminated Uber Milano Cortina 2026 screen glowing above a night piazza as blurred pedestrians pass below — ai video production Detroit, photography & art direction by Detroit AI Production House
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Reimagining Movement as a Shared Emotional Journey Through AI-Enhanced Visual Storytelling

Detroit collaborated with Uber to develop a visual project around urban mobility during the Milano Cortina 2026 Winter Olympics.

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Rather than focusing on the service itself, the project looks at the experience of moving through the city during the Games, shaped by anticipation and shared presence.

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Built as a sequence of scenes, it follows the drive to the Olympics, where light and weather define atmosphere and guide perception.

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A hybrid production combining AI generation, 3D, visual effects, and post-production.

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Two plush Milano Cortina 2026 Olympic mascots buckled into an Uber car's back seat on a snowy night street — 3d product animation Detroit, photography & art direction by Detroit AI Production House
Digital LED billboard on a canalside Milan building showing the Uber Milano Cortina 2026 mascots at dusk — virtual production studio Detroit, photography & art direction by Detroit AI Production House
Two plush Milano Cortina 2026 Olympic mascots buckled into an Uber car's back seat on a snowy night street — 3d product animation Detroit, photography & art direction by Detroit AI Production House
Digital kiosk screen beside a Trenitalia train showing the Uber Milano Cortina 2026 mascot secured in a car seat — 3d product visualization Detroit, photography & art direction by Detroit AI Production House
Two plush Milano Cortina 2026 Olympic mascots buckled into an Uber car's back seat on a snowy night street — 3d product animation Detroit, photography & art direction by Detroit AI Production House
Giant Uber x Milano Cortina 2026 mascot wraps covering building facades above Milan's Navigli canal — ai advertising agency Detroit, photography & art direction by Detroit AI Production House
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