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Reimagining Movement as a Shared Emotional Journey Through AI-Enhanced Visual Storytelling
Detroit collaborated with Uber to develop a visual project around urban mobility during the Milano Cortina 2026 Winter Olympics.
Rather than focusing on the service itself, the project looks at the experience of moving through the city during the Games, shaped by anticipation and shared presence.
Built as a sequence of scenes, it follows the drive to the Olympics, where light and weather define atmosphere and guide perception.
A hybrid production combining AI generation, 3D, visual effects, and post-production.
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