Luxury content factory by Detroit Services

Detroit collaborated with Taittinger to design and produce the brand’s
entire social media content ecosystem, built around a long-term content strategy
powered by Detroit Services.

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The objective: create content that performs and engages, not through volume,
but through a strong, coherent, and instantly recognizable visual universe.

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A monthly content system was developed as a series of visual odysseys,
each one exploring a distinct narrative moment while remaining
fully aligned with the House’s codes of elegance, celebration, and timeless refinement.

Three key chapters illustrate this approach:

– Xmas 2024: a festive and poetic journey, blending light, ritual, and warmth.

– Xmas 2025: a more cinematic and immersive interpretation of the holiday season.

– Hollywood: a glamorous, dreamlike universe inspired by cinema and myth.

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A crafted production system combining creative direction, augmented creation,
and post-production enabled the creation of social-first assets designed to capture attention,
sustain engagement, and reinforce brand desirability month after month.

A long-term content approach built for consistency, performance,
and imagination, shaping culture, not just posts.

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