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Crafting a Collective Digital Quest
Through AI-Driven Narrative Production
Detroit collaborated with Louis Vuitton to design Enigma, a refined digital game created to celebrate the first anniversary of the House’s Discord platform and strengthen its community culture.
Conceived as a multi-day immersive quest, Enigma invited players to join two symbolic teams, Crafters and Makers, and collaborate to solve a series of riddles in search of Vivienne, Louis Vuitton’s iconic mascot.
A hybrid production combining AI-driven content creation, narrative design, visual effects, and post-production enabled the creation of a playful yet elegant universe, fully aligned with Louis Vuitton’s codes.
A crafted digital experience designed to foster engagement, reinforce brand belonging, and explore new forms of luxury storytelling through community-driven interaction.
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