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Crafting a Collaborative Olfactory Quest Through AI-Driven Narrative Production
Detroit collaborated with Louis Vuitton to produce the second episode of Enigma,
an immersive digital quest unfolding on the House’s Discord platform and rooted in its olfactory heritage.
Set within the Fontaines Parfumées de Grasse, Louis Vuitton’s iconic fragrance
domain in the South of France, the experience invited the community to solve
daily enigmas through collective intelligence and collaboration.
Players were randomly divided into two teams, Crafters and Makers,
reinforcing interaction, dialogue, and shared discovery.
A hybrid production combining AI-driven content creation, narrative design, visual effects, and post-production enabled the creation of a refined and atmospheric universe, fully aligned with the Maison’s fragrance culture and digital innovation strategy.
A crafted activation designed to deepen community bonds, elevate brand storytelling, and explore new forms of luxury engagement through gamified, collaborative experiences.
