La Mer

Skincare print
Arnaud
La Mer The Micro Peel serum bottle nestled among dense water bubbles in a cool blue-toned macro shot — ai advertising agency Detroit, photography & art direction by Arnaud
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Crafting a Sensory Skincare Experience

Crafting a Sensory Skincare Experience

Detroit collaborated with La Mer, part of the Estée Lauder group, to craft the visual universe of The Micro Peel, translating regeneration, marine science, and precision skincare into a refined digital expression.

A hybrid production combining AI generation, material exploration, light design, and post-production shaped an abstract aquatic world, where texture and movement subtly reveal the product’s action.

A crafted visual system designed to elevate product storytelling, reinforce La Mer’s scientific luxury codes, and extend the House’s skincare universe with elegance, control, and consistency.

Close-up of the La Mer The Micro Peel bottle with its label clearly visible amid glossy water droplets — virtual production studio Detroit, photography & art direction by Arnaud
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