Paris berlin

Detroit collaborated with Paris Berlin to develop a series of striking visual compositions designed to challenge conventional beauty imagery and assert the brand’s bold, editorial identity.

Conceived as an augmented creation, the project blends still-life photography, experimental art direction, and precise visual interventions. Lipsticks become sculptural objects, makeup brushes turn into living forms, and unexpected encounters between beauty tools and the animal world create a surreal, almost provocative tension.

Crows, insects, textures, pigments, and sharp color contrasts compose a raw visual language — where beauty is no longer decorative, but expressive, instinctive, and radical.

A crafted visual system designed to reinforce Paris Berlin’s avant-garde positioning, affirm its cultural edge, and extend its beauty universe beyond trends, into attitude and statement.

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