Paris Berlin II

SQUAD developed a visual campaign for Paris Berlin, reinterpreting beauty tools through expressive object compositions.

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Rather than focusing on product representation, the project investigates gesture, precision, and balance, where each composition reveals a tension between control and movement.

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Set within soft, minimal environments, everyday elements are reinterpreted through sculptural arrangements.

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A hybrid production combining AI-driven image creation, art direction and post-production, shaping a very modern visual language that elevates brand perception and resonates across social media.

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