Detroit collaborated with Google Pixel on a live-action and AI-powered fashion photo-fiction, starring Lous and the Yakuza, blending culture, technology, and creative storytelling.

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Detroit collaborated with Google Pixel on Bienvenue dans la photo-fiction, a fashion content series designed to reveal the creative
power of Pixel’s AI camera through storytelling, culture, and emotion.

Conceived in collaboration with ELLE, the project is a hybrid live-action and AI production, starring Lous and the Yakuza as the campaign’s creative muse.

Styling was crafted by Kevin Germanier and the project was creatively directed by Pierrick Jégou, blending fashion, technology, and editorial culture into a bold visual narrative.

A crafted production system combining live shooting, AI-powered photography, and post-production, designed to elevate brand perception, strengthen Google Pixel’s cultural relevance, and position AI as a tool for creative expression rather than pure technology.

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