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Designing a Sensory Journey Through Heritage and Emotion Through Augmented Visual Storytelling
Detroit collaborated with Parfums de Marly to create visual assets for its fragrance finder, turning product discovery into a narrative experience.
Rather than illustrating scents, the project builds a sensory journey inspired by the Château de Marly, where each step reveals a new emotional and olfactive dimension.
Conceived as a visual promenade, a sequence of scenes unfolds through light, water, and architecture, expressing the identity of each fragrance.
A hybrid production combining AI-generated imagery, art direction, and post-production shaped a coherent visual language, reinforcing the brand’s timeless codes and digital presence.
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