Perrier Jouët II

Detroit collaborated with Perrier-Jouët to create a narrative campaign exploring the brand’s origins and its foundational link to Art Nouveau. 

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Built around the Maison’s heritage, the project reframes historical figures and iconic motifs from the 1811 encounter to the Gallé anemone as immersive architectural environments rather than static archival records.

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Set within sun-drenched, botanical glasshouses, each scene transforms traditional craftsmanship into monumental visual compositions, where stained glass, copper, and organic curves reveal a structured yet garden-like universe. 

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A hybrid production combining AI and post-production enabled the creation of a sophisticated visual language, designed to reinforce brand image and resonate on social media.

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