Sard

Sard is an AI art director and visual storyteller represented by Detroit. Based in the Middle East, he brings together photography, art direction, and artificial intelligence to create powerful visual narratives rooted in culture, identity, and contemporary storytelling. Through his studio Sard Visuals, he develops projects that explore new ways of representing stories from the Arab world. Using AI as a creative extension of his photographic and artistic practice, Sard crafts images that balance authenticity, symbolism, and visual elegance. His work transforms cultural references into refined, modern compositions, offering brands and institutions a distinctive visual language shaped by both regional depth and global creative standards.